Timo Tiivola, Senior Vice President, Commercial Operations Europe
Sanjeev Pooni was one of the first employees as Head of Sales Operations in Nycomed UK. He had a clear mission to work integrally with the Managing Director to build a strong organisation and ensure a successful launch of the company. Sanjeev’s insight and knowledge of this market combined with his active and empathetic approach was pivotal to us introducing products very fast.
Ethical Generics Limited
Roger Cuff, General Manager
Sanjeev was instrumental in establishing Bayer’s Generic arm(Ethical Generics Limited) within the United Kingdom in 1996. His knowledge, customer base and strategic involvement was crucial to the rapid uptake of key products and ensuring that the organisation achieved significant revenue from launch.



