Successful product launches in specialised hospital markets are the result of clear strategic planning which can start as early as 2-3 years before gaining product licence and as early as Phase II trials. The Managing Director and Associates of  Otago Healthcare Consulting have been responsible for launching several key products into the following specialist markets:-

• Interventional Cardiology
• Hepato-Bilary & Pancreatic Surgery
• Osteoporosis
• Pain

This in-depth understanding of strategic planning and successful product launches is an invaluable resource that will be at the forefront with our clients. 

We will work with your sales and product teams to share our experience and expertise of  specialist markets in secondary care.  We will strive to bring “ new insights “ into existing or new product plans.

We will work with you on:-

• Developing strategic launch plans
• Identifying key strategic pre-launch activities
• Strategic product positioning
• Planning and implementing activities with  Key opinion Leaders
• Field force resourcing & organisational structures