Client: UK Pharmaceutical company
Project Objectives
Project manage the promotion of controlled drug in the UK with co-partner.
Key Areas of responsibility
- Pre-launch strategy and planning
- Management of the co-promotional partner
- Competitor market analysis
- Co-ordinating activities of sales, marketing, and commercial functions
- Working with medical and regulatory on product licensing and medical enquires
- Working with supply chain and distribution
- Developing competitive pricing strategies
- Hospital Contracting
Case Study 2 - Interim Commercial Management
Client: UK Pharmaceutical company (headquarters in Zurich)
Project Objectives
Interim Commercial Management for Director of Sales Operations
Key Areas of responsibility
- Management of key National retail chain accounts to maximise sales and profitability
- Equalisation deals/discount database management
- Implement dispensing doctor strategy, contracts and discounting models to maximise sales and profitability
- Develop hospital sales through contract process with PASA, buying consortia and individual Trusts
- Implement hospital pricing strategy for key IV product for the UK and Ireland